Renault e-cigarettes, a subsidiary of British American Tobacco (BAT) in America, has announced the launch of a nicotine-free vape brand, Sensa.
Renault’s Vuse vape brand, the market leader in the US, said Sensa would offer a nicotine free e-cigarette option to adult tobacco and e-cigarette consumers who want “taste, more choice and more flexibility.”(You can refer to our company’s product website: https://haobanvape.com/)
Valerie Mras, senior vice president of vape at Renault America, said adult tobacco and vape consumers in the retail market were looking for more options. The addition of zero nicotine products to our vape portfolio is based on a deep insight into adult vape consumers and allows us to be more competitive in a category that is already firmly established in many countries.
Sensa products have a child lock feature to prevent accidental use, and adult spenders of the device can use Call2Recycle’s battery recycling program, which will help environmentally recycle batteries.
The company said Sensa’s taste mix is aimed at adult consumers 21 and older, not minors, marketing touchpoints are aimed at adults only, and all website content will be age restricted.