Trends in the Electronic Cigarette Market in 2024

According to data released by the General Administration of Customs on December 20, China’s export of e-cigarettes exceeded 70 billion yuan in the first 11 months of 2023 and is expected to reach 78 billion yuan for the whole year. Under the tide of Chinese electronic cigarette manufacturers going to sea, the United States, the United Kingdom, Germany, and Russia have become the Red Sea market, fierce competition to promote industrial upgrading, and what will be the trend of electronic cigarettes by 2024?

1. Environment-friendly Biodegradable Electronic Cigarette Packaging and Housing
In the European market, environmental protection issues have become an important factor restricting the development of the disposable e-cigarette industry, and government departments and consumers have gradually realized the environmental damage of e-cigarettes. Therefore, for e-cigarette brands, on the one hand to promote the recycling of waste e-cigarettes, on the other hand to promote the design and production of environmentally friendly e-cigarettes, may be more in line with the current trend of the European market.
At present, many domestic manufacturers such as Simore and Zhuolineng have environmentally friendly electronic cigarette solutions, and it is expected that in 2024, With the growing controversy between government departments and consumers in Europe over the environmental protection of e-cigarettes, more and more manufacturers will follow up on the application of environmentally friendly degradable materials such as PLA and PBAT in e-cigarette packaging and shells.

2. Growth Opportunities for Cartridge and Bottled Oil
In 2023, thanks to the advantages of cheap price, diverse taste, and easy to carry, disposable electronic cigarettes have exploded in markets such as Europe, North America, the Middle East, and Russia, and have also enabled government departments to speed up the supervision of disposable electronic cigarettes. At the same time, due to the characteristics of disposable electronic cigarettes, environmental protection issues have attracted people’s attention, and environmentalists have constantly criticized disposable electronic cigarettes.
Especially in Europe, under the dual pressure of regulation and environmental protection, many manufacturers have begun to be cautious about disposable electronic cigarettes and have begun to lay out flexible electronic cigarettes, such as Hanqingda, Skoll, ANYX and so on. It is expected that the market share of flexible e-cigarettes in Europe and Russia will further increase in 2024.
In addition, Indonesia and other Southeast Asian countries open oiling e-cigarettes are more popular with local consumers, and many domestic manufacturers have laid out bottled liquid in Southeast Asia in 2023, and bottled liquid may win greater growth opportunities in 2024.

3. Large-scale Application of MEMS Integrated Mimic Head
The microphone is one of the core components of electronic cigarette. Electret is the most widely used electronic cigarette, which has the advantages of stable mass production and low cost. However, with the technological development of the electronic cigarette industry and the upgrading of production and industry, the disadvantages of electret mimi are gradually highlighted, such as non-oil prevention, poor consistency, self-initiated problems, and poor SMT compatibility.
In order to improve these problems, in recent years, many companies have laid out the development of MEMS integrated mimic heads, and are expected to be applied on a large scale in 2024. Compared with traditional electret mikes, MEMS integrated mikes perform better in high temperature resistance, grease resistance, volatile resistance and high conformity of production.

4. E-cigarettes will become more popular in 2024
Limited by cost and portability, the design of disposable electronic cigarettes at first rarely considered some additional functions. However, in recent years, the global market has become more and more rolled in, and the product homogenization is serious, and any innovation point is likely to make the product a hit, such as adding a screen that can display information such as oil and electricity to the electronic cigarette.
At present, the cost of e-cigarettes with screens is not much different from the non-screen version, and it can greatly improve the user experience and add new selling points to the product. Already in 2023, a number of brands have launched e-cigarettes with screens, which have been welcomed in some overseas markets, and it is expected that by 2024, more brands will consider a screen-capable solution, and the screen size may become larger and even follow the large touchable screen to improve the product interactive experience.
What other trends do you think the e-cigarette industry will see in 2024? Feel free to post your thoughts in the comments section.