Trump promised to save the Vape industry again!

On September 20, 2024, former US President Donald Trump wrote on Truth Social: “I saved flavored e-cigarettes in 2019, which has greatly helped people quit smoking. I raised the e-cigarette use age to 21 to keep kids out of reach of e-cigarettes. Yet Harris and Biden want to ban everything and put small businesses out of business across America. I will save the e-cigarette again!”

TruthSocial, Mr Trump’s social media platform, was started in 2021 after mainstream social media such as Facebook and Twitter blocked Mr Trump. It is now active at 5 million people a month. On March 26 this year, the parent company of the platform, Trump Media & Technology Group (TMTG), was publicly listed on Nasdaq in America.
Mr Trump is understood to have promised to crack down on sales of flavored e-cigarette products during his first term, but has since reversed course, saying e-cigarettes can help people quit smoking.
According to foreign media reports, Trump’s initial proposal in 2019 is to ban the sale of all sweet and fruit-flavored vaping cartridges and vaping cartridges for 30 days, but allow oil fuel filling stations and convenience stores to continue to sell peppermint flavoured cartridges and vaping cartridges. The proposal would also allow e-cigarette stores to sell a variety of e-liquids used in open devices, which are typically used by adults.
However, two days later, Trump immediately withdrew the ban, saying e-cigarettes can help people quit smoking and should not be banned, and keeping flavored e-cigarettes. But there is a need to make sure the products are safe and reliable, and to stress the need to get counterfeit products out of the U.S. market and keep kids away from e-cigarettes. Since then, Trump has maintained a positive position on e-cigarettes.

Currently, e-cigarettes can only be sold legally in the United States through the PMTA. This is how the US Food and Drug Administration (FDA) regulates e-cigarettes, but according to data released by the agency, only 34 PMTA applications for e-cigarette products and devices have been approved, most of which are tobacco-flavored products, plus a few menthol flavors.
Moreover, all of these electronic cigarette products authorized by the FDA are from the VUSE, NJOY and Logic electronic cigarette brands of the International Tobacco Company. For other e-cigarette brands, including Chinese brands, it is difficult to pass the PMTA. For consumers in the U.S. market, legal tobacco-flavored and mint-flavored e-cigarettes cannot meet their needs, which has led to a dismal sales of legal e-cigarette products, on the other hand, the continued prohibition of black market products has increased the risk of minors using e-cigs.
According to Trump’s attitude toward e-cigarettes, if he defeats Harris and is re-elected president of the United States, it is likely to usher in a new dawn for small and medium-sized e-cigarette companies that want to enter the US market. Of course, some people think that Trump’s e-cigarette is only to win the votes of the e-cigarette industry, and it remains to be seen whether he can fulfill his promise to relax the US e-cigarette laws after his election.